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Popping the Bubble: Why Outside Thinking Solves Inside Problems
Seeing the system, not just the symptoms.
Whether you’re working in London, Boulder, or in a cubicle down the hall, it’s easy to get trapped in an echo chamber. Inside these bubbles, the same ideas get recycled and obvious problems slowly become invisible...let alone solvable.
And it’s not just a company-wide issue. Even teams within the same organization can miss each other entirely. Different priorities. Different incentives. Different languages. (Marketing and Product, we’re looking at you—still no subtitles.)
When frustration builds, organizations tend to overcorrect. They either ignore the issue and hope it resolves itself, or they swing hard into "transformation mode," tearing everything down in the name of change. Neither approach usually works.
That’s where we come in.
At CINQ, we believe there’s a smarter way forward. One that introduces outside perspective to challenge assumptions, cut through complexity, and reconnect teams with the people they’re actually building for.
Sometimes the answer is right in front of you. Other times, it’s hiding just beyond your internal blind spots. Either way, we can help you pop the bubble.
