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Walking down a brightly lit beverage aisle can feel overwhelming. Legacy brands, trendy newcomers, and sugary temptations all fight for your attention. With so many options, how do you choose?

More often than not, it’s not the liquid inside. It’s the exterior design. Packaging that pops is what makes you stop.

In 2018, Mother Beverage had all the resources they could ask for, from selling apple cider vinegar health drinks at the local farmers market, to appearing on Shark Tank and landing a $400,000 deal. They just had one massive problem: Their name, "Mother," was a nod to the colony of bacteria and yeast that provided the flagship health benefits of their product, but had a stodgy, oppressive tone to their brand. It was also impossible to trademark.

So co-founders Allison and Stephen Ellsworth did something bold. They swapped their rustic glass bottles for brightly colored cans and reintroduced themselves to the world as Poppi, a gut-friendly soda with nostalgic flavors and a modern look. Today, Poppi is everywhere: on grocery shelves, in celebrity hands, and all over Instagram.

The takeaway? A smart rebrand can be the ultimate second chance. Done right, it doesn’t just change how your product looks. It changes how it’s loved.

Looking to redo your first impression? Check out some of our success stories and see how we made branding magic happen.